Cristel Cookware
Art Direction
Strategy, Web Design, Collateral

Cristel Cookware, one of France’s leading premium cookware companies, known for its patented detachable handle concept, was looking to launch their unique brand in the US.

Tasked with launching a virtually unknown brand into the already crowded US cookware category; craft a message that would convey the innovative attributes that make the Cristel Cooking System so unique; and tap into both the rational and emotional components to becoming a Cristel Cookware owner.