Talalay
Art Direction
Video Production, Strategy, Web Video, Collateral

Talalay Latex is touted as one of the premier materials in the bedding industry. This naturally sourced material delivers a unique buoyant quality which relaxes muscles and relieves tension, lifting away the pressures of the day while you sleep. We were tasked with launching the B2B company and its products for a consumer audience. In order to boost Talalay’s awareness, we developed a mnemonic device that could help the consumer easily remember the name “Talalay.” We then created collateral and a series of brand videos with the purpose of introducing Talalay to the consumer and educating them on their product features and lifestyle benefits.