
Bankful
Creative Direction
Strategy, Branding, Marketing, Web Design, Product UI/UX
Bankful, a dedicated Payment Service Provider, is crafted to cater to the diverse needs of eCommerce merchants spanning various industries. In addition to simplifying the transaction process, Bankful provides an expanding suite of solutions to help our merchants grow their businesses. This offering includes subscription billing, SMS invoicing, cryptocurrency processing, and automated fraud prevention tools, among other essential solutions.
In my role as the Creative Director at Bankful, I ensure all creative initiatives align with our core business objectives. I take the lead in shaping the brand's visual identity and voice, ensuring a consistent and engaging consumer-facing marketing presence. In addition to leading the creative direction of UI/UX design, I collaborate closely with the development team to elevate the user experience on the Bankful platform. My responsibilities also include the conceptualizing and implementing of integrated marketing campaigns to bring Bankful's evolving suite of products to market.
