DRINKmaple
Art Direction & Design
Strategy, Branding, Packaging, Product Photography, Web Design, Content & Collateral

DRINKmaple is the pure nutritious water collected from maple trees in the spring, carrying a hint of maple flavor and 46 naturally-occurring vitamins, minerals and nutrients. The challenge was to launch a young start-up in the already busy plant-based water category as well as visually communicate that the contents of the bottle is maple water and not maple syrup... a common misconception.